Internal linking helps you create a knowledge graph and helps Google’s search crawlers understand that you have topical authority on your target keyword. This just means that you will want to go to your other relevant pages and add hyperlinks to your new page or post using appropriate anchor text. Once you’ve written your blog or page and have posted it to your website, then you will want to link it internally. If it doesn’t then your visitors will quickly leave your page, and Google won’t rank your page as well. You want to make sure that your content actually addresses the questions you found in the “People Also Ask” section. Once you’ve nailed down your outline and key points you’d like to address in your page or blog post, then it’s time to start writing the content. You can use a variety of SEO tools to help you create a quality content outline. Once you’ve come up with a keyword idea, based on the People Also Search For terms in the organic search results, and you understand the user’s search intent, then it’s time to create a content outline. So, while we could write about digital media courses, the likelihood that we would rank well on Google is slim, since it doesn’t address the majority of searcher’s intent. However, when we search for this specific keyword on Google, we see that Google prefers to rank actual, legitimate college-style courses. Remember our example earlier, how we skipped over the keyword, “digital media course” because it didn’t directly relate to us? Let’s look at that a little bit closer. Search intent is important, not only for ranking well, but also for time management. Let’s explain these, why they’re important, and how they’re able to help us create content that ranks well on Google. The ranking factors that matter for this tactic include: So, for the sake of time (and our fingers), we’ll only address the main points here. We also don’t want to overcomplicate things to the point where our readers are too discouraged to try out these methods. We don’t want to make anyone feel as if we don’t know what we’re doing, ourselves. But, the truth of the matter is that SEO encompasses a huge variety of ranking factors. Most of us are aware, and we genuinely do try to be straightforward with this stuff. When we talk about SEO strategy, it’s so hard for most of us SEO professionals to provide a brief answer. We would phrase this specific keyword in the question format like this: “How Do I Find a Great Digital Media Company?” and cue the self promotion! Use PASF Keywords to Improve On-Page SEOĪnd, here’s the thing. So, once again, Google continues to teach the teacher. We’re a digital marketing company who provides great examples of digital media, but clearly, our audience prefers this terminology. When we first speak with a new client, we always say “The way YOU search for you is not the way YOUR AUDIENCE searches for you.” And, here is a shining example of that– We never refer to ourselves as a digital media company. (We will explain why later.)īut, the next keyword could be super beneficial to help our marketing website rank better, right? Since our company, Digital Logic, is a marketing agency and not super interested in providing coursework or course help, we need to also skip the next keyword, “digital media course”. We’ll also want to consider the user’s intent when we’re looking at these featured snippets. So, for this example, since we’ve already covered “What is digital media with examples?” from the PAA featured snippet, we should skip the keyword, “digital media examples” for now. (This assumes that they aren’t already featured on the “People Also Ask” section.) When you search for PASF keywords, you’ll notice that oftentimes, these keywords are already in a great position to be turned into questions. So, for example, when we search for “digital media,” these are the questions that searchers typically ask about the specific keyword. This is also based on Google’s monthly search volume data. In the “People Also Ask (PAA)” section, Google’s search results show related questions associated with the search query. So, the “People Also Search For” section includes relevant keywords that Google knows others typically search for after searching for the same keywords initially. People Also Search For vs People Also Ask The PASF box is in a better position and therefore, more likely to be clicked on than the related searches section, located at the bottom of the page.Īlso, the PASF box and related searches boxes show a few different keyword suggestions, and the ASF section has less keyword suggestions than the People Also Search For section. The biggest variation between the PASF keywords and the related searches section is the positioning of the two on the search results page. So, what is the difference, if any, between the PASF keywords and the related searches?
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